Comparing a conventional B2C e-commerce initiative with an alternative program to transform the B2B procurement process while empowering resellers to capture a more significant share of the overall spend.
Some readers may have spotted a third data series in the business outlook chart presented toward the conclusion of the preceding business transformation article that showed projected web traffic over a four-year transformation period. We didn't call out the traffic projection at that time but, resellers need to understand, that this is the metric that underlies the digital transformation. Without traffic, the strategy fails, period.
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